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Thanks for visiting Birth Boss. Birth Boss respects your privacy. When it comes to your personal information, we believe in transparency, not surprises. That’s why we’ve set out here what personal information we collect, what we do with it and your choices and rights.

By using Birth Boss’s Services, you confirm you have agreed to the Terms and Conditions and read and understood our Cookie Policy and Privacy Policy laid out below. 



  • Make our website work as you’d expect
  • Improve the speed/security of the site
  • Allow you to share pages with social networks like Facebook
  • Continuously improve our website for you


  • Collect any personally identifiable information (without your express permission)
  • Collect any sensitive information (without your express permission)
  • Pass data to advertising networks
  • Pass personally identifiable data to third parties
  • Pay sales commissions

We may store information about you using cookies (files which are sent by us to your computer or other access device) which we can access when you visit our site in future. We may also collect your device’s IP address as part of the basic functioning of this website. We do this to allow the website to function properly and to collect anonymous information about how this website is used, through Google Analytics.

If you wish to stop or control the use of cookies on your browser, please refer to your browser’s settings for cookies. More information on how to do that can be found on the website All About Cookies ( and on the Information Commissioner’s website (

Please note that by deleting our cookies or disabling future cookies you may not be able to access certain areas or features of our site.


Birth Boss fully respects your individual privacy and we treat your personal data as confidential. The policy below explains how we use the data that you share with us when you contact us or use our services. We will never sell or share your details with third parties for their mailing or marketing purposes.

Whenever you give us personal data, you are consenting to its collection and use in accordance with this privacy policy.


We may collect personal data such as your name, address, telephone number, age, mobile number, email address, and information with regards to your birth.


If you provide personal data to us, we will collect that information and use it for the purposes for which you have provided it and in accordance with this privacy policy.


We will collect your personal data where there is a need to perform a contract with you, to provide you with a service that you have requested, or where the processing is in our legitimate interests and not overridden by your data protection interests, fundamental rights or freedoms, or where we have your consent to do so.

Should your personal data be collected in our legitimate interests (or those of any third party), other than described to you in this policy, we will make clear to you at an appropriate time what those legitimate interests are.


Where you obtain services or products from Birth Boss, we may use your contact details and (where applicable) payment information for the purposes of (i) providing client support, course details and training information, (ii) billing and invoicing, (iii) verifying client satisfaction (iv) maintaining our company accounts and records, (v) providing quotes that you request and information relating to products or services that are relevant to you, and (vi) to inform you of any changes to our website, services and products.


If you participate in surveys, we may use your personal data for our internal business and training purposes in order to improve our understanding of our client’s demographics, requirements, and to measure and increase customer satisfaction.


Emails are sent directly from [email protected] or through a secure permission-based email system called MailChimp (see their Privacy Policy at When you purchase a service from me you will be invited by email to join my MailChimp email list. You have the ability to Opt-In at this point, and subsequently subscription preferences may be changed by you at any time.

We adhere to the following guidelines in relation to our email communications:

  • emails will clearly identify Birth Boss as the sender,
  • emails will include our physical postal address,
  • emails sent to you for marketing purposes will include an option to unsubscribe from future email messages,
  • you may unsubscribe from all mailing lists, with the exception of any emails regarding legal notices or invoicing.


I may, from time to time, use your phone number to contact you about urgent changes to our planned meeting. If you do not wish me to contact you in this way, please inform me at the time of booking your consultation or workshop.


In order to provide our customers with services directly relating to their requests, we may put you in touch with a third party and will only ever do this at your request and with your explicit consent.

In the event that we receive requests from government departments, agencies or other official bodies, we will only disclose your information if and to the extent that we believe we are legally required to do so (for example, but without limitation, upon receipt of a court order, warrant, subpoena or equivalent).

Except as set out above, we will not disclose your personal data save where we need to do so in order to enforce our rights.

Whenever we share personal data, we take all reasonable steps to ensure that it is treated securely and in accordance with this privacy policy.


Personal data shall only be retained for the purpose that it was intended and for a period of time deemed necessary for legitimate business purposes. This includes; providing the services or products that we supply to you, to process transactions and refunds and to comply with legal, tax and regulatory requirements. Your personal data will continue to be retained for as long as is reasonably necessary to meet our obligations.

Beyond the period that we no longer require your personal data for legitimate business purposes, we will cease to process the data. Your data will be either securely destroyed, erased, deleted or anonymised.


When you connect to the Site, we may store a log of your visit that shows the unique number your machine uses when it is connected to the Internet – its IP address. This tells us what your machine has looked at, whether the page request was successful or not and which browser your machine used to view the pages. This data is used for statistical purposes as well as to help customise the user experience as you browse the Site and subsequently interact with Birth Boss and our suppliers. This helps us to understand which areas of the Site are of particular interest, which pages are not being requested, and how many people are visiting the Site in total. It also helps us to determine which products and services may be of specific interest to you. We may attempt to contact you through these details if necessary, including, without limitation, when you are using the wrong paths to access the Site or are breaching restrictions on the use of the Site. We may also use this information to block IP addresses where there is a breach of the Terms and Conditions for use of the Site as detailed in this policy.


This privacy policy applies to personal data collected by us. If an email or Site contains links to a third party site, please be aware that we are not responsible for the content or privacy practices of such site. We encourage our users to be aware when they leave our Site, and to read the privacy policy of other sites that collect personal data.


The services and products that we provide are intended for purchase by persons over the age of 16. Services may only be provided to persons under the age of 16 when the young person is accompanied by a legal guardian.  


We endeavour to hold all personal data securely in accordance with our internal security procedures and applicable law.

Unfortunately, no data transmission over the Internet or any other network can be guaranteed as 100% secure. As a result, while we strive to protect your personal data, we cannot ensure and do not warrant the security of any information you transmit to us, and this information is transmitted at your own risk.


This privacy policy was last updated on 23 August 2023. We reserve the right to amend or vary this policy at any time and the revised policy will apply from the date posted on the Site. You accept that by doing this, we have provided you with sufficient notice of the amendment or variation. To be aware of changes to the privacy policy, you should review this Notice periodically.


You will be asked whether you consent to be contacted by Birth Boss when you sign up to a course with us. You also agree with the following terms and conditions before booking a place on a Birth Boss course. 


Courses must be booked in advance.


2.1 A booking does not constitute the creation of a contract and Birth Boss reserves the right to decline to process a booking for any reason whatsoever. If the booking is not able to be fulfilled Birth Boss will promptly refund all monies.

2.2 Full payment may be made upon booking a course to secure and confirm your place. 

2.3 A non-refundable deposit maybe made upon time of booking to secure a place on the course but full payment must be made 7 days before the start of the course to confirm and retain that place. Failure to complete payment will forfeit your place on the course.

2.4 A payment plan or subscription may be created via Stripe at the discretion of Birth Boss. A per all bookings, the final payment must be made 7 days before the course commences. Failure to meet your payment plan will forfeit your place on the course and previous payments will only be refunded at the discretion of Birth Boss.

  1. VAT

VAT is not applicable.


4.1 HYPNOBIRTHING. The fee will be repaid promptly and in full if your baby arrives before the course, or in the very unlikely event of the course being cancelled. These are the only circumstances under which a refund will be made. – In the event that an individual session is missed, please contact Birth Boss to see if you can catch up via a phone session or a paid private face-to-face session. – It is possible to exchange a group course for an earlier course (e.g. from May to April) if there is availability. – It is possible to exchange a course for a later course (e.g. from April to May) if 30 days notice is given before the start of the original course booked. – It is possible to transfer your course place to another couple if you are no longer able to attend but this must be arranged privately. – No shows – failure to attend your course without notice means that your payment(s) will be retained by Birth Boss.

4.2 BABY MASSAGE. A non-refundable deposit may be paid to secure your place and 100% payment is due the day before the course commences. You may choose to pay the entire course fee up front without a deposit. If you pay the full amount up front you may cancel your place up to 5 full days in advance and receive a full refund, but Birth Boss reserves the right to not provide refunds for cancellations made less than 5 days before the course starts. You may transfer your place to another parent and baby but any financial transaction will occur between you both and not Birth Boss. No refunds will be made for classes missed by the client due to illness, holidays, traffic etc.

4.2 BABY YOGA. A non-refundable deposit may be paid to secure your place and 100% payment is due the day before the course commences. You may choose to pay the entire course fee up front without a deposit. If you pay the full amount up front you may cancel your place up to 5 full days in advance and receive a full refund, but Birth Boss reserves the right to not provide refunds for cancellations made less than 5 days before the course starts. You may transfer your place to another parent and baby but any financial transaction will occur between you both and not Birth Boss. No refunds will be made for classes missed by the client due to illness, holidays, traffic etc.


Course dates and times may be changed in exceptional circumstances. If the new time and date is not convenient to you, Birth Boss will try to offer an alternative course but if one is not available you will be given a refund for the session or sessions changed. – Any session cancelled will be rescheduled if possible. If this is not possible or if alternative dates cannot be agreed, all monies paid by the client for sessions not yet taken will be refunded and no further payments will be owed to Birth Boss. The price refunded per session not yet taken will be calculated as half the full course fee. No refund will be made for sessions already taken.


Any recording or written material included as part of this course and all rights worldwide (including Intellectual Property Rights) relating thereto respectively are the sole property of  Sarah McIvor, Birth Boss Ltd, or others from whom such rights may be derived (whether or not protected by trademark and copyright laws) and may not be used other than for the personal use of the participant without obtaining prior written permission. The participant agrees not to record the course or any part thereof. The participant also agrees that, from time to time, Birth Boss Ltd may take photos for sales, marketing, promotional or quality control purposes. By attending the event, the participant consents to this for the duration of the event and agree that Birth Boss Ltd shall retain all Intellectual Property Rights arising from any resulting media.


The participant also agrees that Sarah McIvor and Birth Boss Ltd shall hold your details on file and on computer and, in accordance with the Data Protection Act 1998, you are able to view your individual file by giving not less than seven days’ written notice.


Using Hypnobirthing techniques is not a substitute for the advice of or the presence during birth or any part of pregnancy or labour of a qualified medical practitioner, midwife or obstetrician. It does not represent in fact or otherwise an alternative to appropriate medical care or for professional medical advice in any way shape or form. Any questions or doubts that you have about the use of Hypnobirthing by you or any third party in any part should be discussed by you with your medical caregiver and the safety of or the appropriateness of this programme to you or any third party whom you represent be confirmed with your medical care giver prior to undertaking the programme. Sarah McIvor, Birth Boss Ltd, its instructors or its representatives accept no responsibility for the inappropriate use of Hypnobirthing techniques or complications or harm to any third party resulting from the use of Hypnobirthing techniques as a substitute for medical advice. Hypnobirthing is intended solely as an ‘aid’ to ‘help’ increase the comfort of labour and birth and is not in any way a guarantee or promise of expected, imagined or actual outcome of the labour or birth in any way shape or form. Participation in Hypnobirthing classes in any part or in total by any person or third party is undertaken with the understanding by any persons or third party that no litigation or legal action whatsoever will be initiated or that no form of compensation or reimbursement or refund will be claimed or applied for at any time now or in the future against Sarah McIvor, Birth Boss Ltd, its instructors, or its representatives under any circumstances whatsoever.

For baby massage and baby yoga:

When you submit your registration for the class or workshop, you are confirming that you:

• have read and understand the terms and conditions.

• will not attend class if you or your baby are unwell or have been unwell in the past 24-hours.

• take full responsibility for yourself and your baby(ies) during the Baby Massage or Baby Yoga class.

• will seek the advice of a medical professional before proceeding with a Baby Massage or Baby Yoga class if recommended to do so.

• will keep the instructor informed of any health issues for yourself or your baby(ies) that arise over the course of the classes.


Any booking of a Hypnobirthing, Baby Massage or Baby Yoga course or class assumes full and informed compliance to and agreement with all of these terms and conditions of sale. In the event of a dispute, English law pertains.